How often do you talk trends? With your coworkers? With your clients?

A trends discussion is one of the best conversations you can have both in terms of personal and business development. Every morning I read at least five articles or blog posts about new trends and what I learn serves to inform my work but the real potential of all of this new information isn’t realized until I share it with others.

When I get the chance to discuss, and sometimes debate, new developments in my industry with coworkers and colleagues I learn more about their understanding of and experiences with new technology, strategies and services. I usually walk away with a much more informed understanding of the issues and, more often than not, I find out about more new industry developments.

Sharing trend knowledge with customers serves to improve my relationship with them because it transcends the usual “what do you need from me” conversation to one based on an exchange of ideas and information centered on improving their strategy and business. When I become a resource for new processes, strategies and technology my clients are more likely to rely on my advice and services to help them navigate new opportunities. If you bring this kind of conversation to your customers, detached from any sales motive, they will recognize your dedication the betterment of their company. When there is trust in a relationship there is the tendency for return business. Trends discussion can help you build that trust.

New trend information is readily available via the internet, print publications, etc. Go seek it out, make it part of your routine and then pass the knowledge forward.