The key to building an enduring and profitable company is in the relationship you have with your customers. The surface of these relationships consists of the traditional connection. If you are a retailer it is the products you sell. If yours is a service based company it is the services you provide. A deeper relationship resides in the quality and consistency of your "goods" and customer support. But, the real secret to the success those businesses that last and grow are those that become a source of information and inspiration.
One of the best ways to achieve that level of customer enagement is by organizing a customer event. Create the opportunity to show your customers (and potential customers) where and how you work to prove your quality of work. Or, host an event centered on issues of industry relevance or current trends with their greater good in mind. With these events we have helped a number of companies expand their relationships with their clients and ultimately grow their profits as well.
Recent Customer Events: